Analytic CRM

"Keep Your Customers Loyal and Satisfied"

OBASE Analytic CRM provides tools to analyze customers 360 degree and design personal campaigns and monitor campaign performance. OBASE assists its customers by integrating customer analysis platform with other cross organizational operational and analysis platforms to guarantee success of CRM Project. Besides, OBASE uses worldwide leader data integration tools to increase the quality of data so that customer value is calculated correctly. With OBASE Analytic CRM, even end customers may make analysis on his/her own shopping information via web.

OBASE Analytic CRM platform is integrated with OBASE Operational CRM module.

OBASE Analytic CRM helps;

  • Finding most profitable customers,
  • Analyzing customer demographics with customer purchasing characteristics,
  • Geographic, demographic, channel type analysis vs customer purchasing characteristics,
  • Customer segmentation and segment analysis,
  • Defining customer value matrix,
  • Using data mining techniques in all types of customer analysis or preparing campaign target lists,
  • Monitoring campaign performance.


OBASE, founded in 1995, is a pioneering software and consultancy company with state of the art expertise on Scientific Retail Solutions and Analytical Solutions. An expert staff at OBASE works around the clock to provide for its customers to transform data into business value and increase efficiency through scientific retail business solutions, data warehouse, business intelligence, data integration, data mining solutions and B2B / B2C electronic business platforms. The OBASE scientific retail business solutions offer end-to-end store management ERP; providing all software and integration needed to enhance enterprise supply / demand chain business processes. These solutions address a wider audience from a small store to a multi-store chain. OBASE produces enriched and smart reporting systems for companies, helping them access all kinds of data with increased analytic capability over reports, score sheets and analyses.

Read More

Latest News

Şok Marketler has been honoured by Reta Europe 2017 at "Best Enterprise Solution" category with their large scale implementation of OBASE Replenishment solution! Şok Marketler, the...
Obase-Industry Collaboration Continues!   Obase, has been a R&D center since 2012, has continued to enrich its innovation efforts with its academic collaborations. Obase has...


OBASE Bilgisayar ve Danışmanlık Hizm. Tic. A.Ş.

  • Add: Saray Mah. Site Yolu sok. No:18 K:2 34768 Ümraniye, İSTANBUL
  • Phone: +90 216 527 30 00
  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it.