"Keep Your Customers Loyal and Satisfied"
OBASE Analytic CRM provides tools to analyze customers 360 degree and design personal campaigns and monitor campaign performance. OBASE assists its customers by integrating customer analysis platform with other cross organizational operational and analysis platforms to guarantee success of CRM Project. Besides, OBASE uses worldwide leader data integration tools to increase the quality of data so that customer value is calculated correctly. With OBASE Analytic CRM, even end customers may make analysis on his/her own shopping information via web.
OBASE Analytic CRM platform is integrated with OBASE Operational CRM module.
OBASE Analytic CRM helps;
- Finding most profitable customers,
- Analyzing customer demographics with customer purchasing characteristics,
- Geographic, demographic, channel type analysis vs customer purchasing characteristics,
- Customer segmentation and segment analysis,
- Defining customer value matrix,
- Using data mining techniques in all types of customer analysis or preparing campaign target lists,
- Monitoring campaign performance.