ANA VERİ YÖNETİMİ
Master Data Management
Businesses have historically tackled managing master data by using existing business applications that hold some customer, product, or account-specific data, but are not designed to manage master data as an enterprise-wide asset. Because of this, organizations have found it difficult to design and implement enterprise processes that rely on accurate, complete, and consistent master data.
Today, financial services providers, retailers, manufacturers, telecommunications providers, government agencies, and businesses in other industries are recognizing that they need a single, multi-purpose view of their master data to better compete and capitalize on emerging business opportunities. OBASE creates solutions with IBM's multiform master data management, a new approach to handling business information that makes a single version of master data accessible in a form appropriate for usage by multiple applications and users. This approach supports the various ways in which an organization defines, creates, uses, and analyzes its master data.