Master Data Management

Businesses have historically tackled managing master data by using existing business applications that hold some customer, product, or account-specific data, but are not designed to manage master data as an enterprise-wide asset. Because of this, organizations have found it difficult to design and implement enterprise processes that rely on accurate, complete, and consistent master data.

Today, financial services providers, retailers, manufacturers, telecommunications providers, government agencies, and businesses in other industries are recognizing that they need a single, multi-purpose view of their master data to better compete and capitalize on emerging business opportunities. OBASE creates solutions with IBM's multiform master data management, a new approach to handling business information that makes a single version of master data accessible in a form appropriate for usage by multiple applications and users. This approach supports the various ways in which an organization defines, creates, uses, and analyzes its master data.


OBASE, founded in 1995, is a pioneering software and consultancy company with state of the art expertise on Scientific Retail Solutions and Analytical Solutions. An expert staff at OBASE works around the clock to provide for its customers to transform data into business value and increase efficiency through scientific retail business solutions, data warehouse, business intelligence, data integration, data mining solutions and B2B / B2C electronic business platforms. The OBASE scientific retail business solutions offer end-to-end store management ERP; providing all software and integration needed to enhance enterprise supply / demand chain business processes. These solutions address a wider audience from a small store to a multi-store chain. OBASE produces enriched and smart reporting systems for companies, helping them access all kinds of data with increased analytic capability over reports, score sheets and analyses.

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