Overall E-Trade management system for retail industry

You need to keep pace with the rapid and ever changing online world and E-Tailer is your ultimate companion. All your Internet trade is ready for your management, and all you need is a little touch or two.

The e-trade figures are growing exponentially and traditional enterprises thriving for opportunities in this new area have a great part in it. E-Tailer, a licensed OBASE product is there for duty; covering what retailers and Internet entrepreneurs need for overall Internet sales management solution.

Easy-Does-It E-trade in 13 modules
E-Tailer’s 13 modules that complete another OBASE marvel Retailer, enables an effective operation for virtual stores, including member and product definitions, promotion management, price and order management and interfaces. Along with its iOS and Android applications for the mobile shopper and the comprehensive web interface, E-Tailer is the ultimate solution.

Go for a general promotion or an exclusive one
E-Tailer moves store shopping to the virtual, providing for every aspect of storekeeping and its daily challenges. Every promotion in a retail chain store can be reproduced at the virtual store or exclusive online promotions can attract the digital customer. Users can make lists of favorite products, define price alerts and get instant notifications on reduced prices.

Real time inventory management
One of the toughest challenges in retail, inventory management is no longer an issue with E-Tailer. The system’s real time management feature updates all stock with the latest sales information and supply processes for the store is easier than ever.

Easier Store Operations
OBASE has one ultimate goal with E-Tailer: A full feature experience for the virtual shopper and ease of use for the store staff; increasing efficiency all the way. The products route optimization feature aims to cut order preparation times and shorter periods of collating products for the store staff. RF communications and handheld terminals guides the staff through shortcuts directly to the product and decreases in-store wandering or waiting periods.

E-TAILER because…

  • Seamless and flawless integration with OBASE products
  • Designing various product breakdowns for the back office and virtual office
  • Region or store specific pricing options
  • Mobile solutions for in-store collating efficiency
  • Creating exclusive promotions for the virtual store
  • Android ve iOS applications
  • Real time inventory (stock) management
  • Logging POS processes and real solutions for payment issues
  • Enriched reporting options to display various sales accounts
  • Various payment options

Non-exclusive use
E-Tailer is one step ahead with its flexibility and easy implementation compared to other Internet sales management products. While it completes Retailer product for Internet specific requirements, is also can be integrated to all retail management systems thanks to its non-exclusive development philosophy. Enterprises can start Internet sales at almost immediately following a rapid installation and custom alignment phase.

Flexible management model: You are in charge…
A significant feature of E-Tailer is the flexible infrastructure and can be easily customized by the user. Take banner management for example, the user can decide and apply the product to be featured, display any message or emphasize a certain promotion. The user can also set up “Occasional products” or “Top Sellers” lists.

Maximum traceability and security
E-Tailer offers more than ease for the operational staff, with various tools for the mid-level manager or enterprise supervisors, the product’s authentication and authorization modules gives you full control for date logging and approval.

Another seamless solution with OBASE infrastructure
OBASE is renowned for providing one-stop infrastructure for all back office and virtual store operations and this seamless and flawless integration is the power of E-Tailer: Retail expertise and experience at its best.


  • Multilingual structure
  • Real time stock and sales
  • Campaign management
  • Loyalty card, reward point follow-up and communication module
  • Social media integration
  • Installments, payment options (Credit card, PayPal, Turkcell Wallet –GSM operator virtual wallet)
  • Mobile sales
  • Shipping
  • Pre-booking management
  • Product suggestion
  • “Customer who bought this also bought…” feature
  • Stock alerts
  • Analytic reporting
  • Easy integration


  • Product Management
  • Definitions
  • Member Management
  • Order Management
  • Price Management
  • Promotion Management
  • Advertising Management
  • End User Interfaces


OBASE, founded in 1995, is a pioneering software and consultancy company with state of the art expertise on Scientific Retail Solutions and Analytical Solutions. An expert staff at OBASE works around the clock to provide for its customers to transform data into business value and increase efficiency through scientific retail business solutions, data warehouse, business intelligence, data integration, data mining solutions and B2B / B2C electronic business platforms. The OBASE scientific retail business solutions offer end-to-end store management ERP; providing all software and integration needed to enhance enterprise supply / demand chain business processes. These solutions address a wider audience from a small store to a multi-store chain. OBASE produces enriched and smart reporting systems for companies, helping them access all kinds of data with increased analytic capability over reports, score sheets and analyses.

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