Everything you need to know your customers better and make your products indispensable: It is OBASE…

Customer loyalty in retail is only possible through better customer relationship management. Now it is easier than ever to understand them and create advantages to make them choose you.

OBASE Analytic CRM product is the result of a thorough experience in retail, giving you all the tools you need. Customer analyses, faster reports, easier promotional campaigns and rewards management for loyalty are just a few to name. Analytic CRM builds trust in your brand and you get profitable operations in return.

Centralized customer data
Data is the key to a strong CRM. OBASE collects data from various channels, deduplicates, unifies and segments to create a significant “customer information bank.” This data warehouse is the base for new promotional campaigns for segmented customers by CRM to reach targets easily.

Campaigns for specific customer segments
Campaigns were once straightforward promotions. Now they have to be tailor made for various customer segments. OBASE is the base for such a segmentation to hit the target. The Analytical CRM solution helps you integrate customer segment definitions with operational processes and create multi directional campaigns. Furthermore, you can measure performance to develop exclusive services for your customers.

OBASE knows you well - creating the difference
With ever growing expertise since day one, OBASE aims to provide seamless solutions for the business through its CRM products. The driving power of the company is its functional and technical staff with their proven track record of successful projects.

OBASE CRM, because…

  • Better analysis and recognition of the customer
  • Customer segmentation at its best
  • Tailor made campaigns for customer segmentation
  • Assessment of campaigns and promotions
  • Development of new products and services based on assessments

Key to Success: RFM Analysis
OBASE Analytic CRM bears a leading feature for its success: RFM (Recency, Frequency and Monetary) analysis. Segmentations based on this analysis enhance highly profitable returns from operations. The customer’s most recent purchase, frequency of trade and amount of expenditures are evaluated via these parameters.

Point of Interaction and database integration
It is essential to centralize data and have easy access at points of customer interaction. OBASE CRM product, with strong integration features, provides customer and promotion data to these locations via cash registers, kiosks, virtual stores, databases and etc. During sales and promotional activities, online updates with the customer database is also possible and all these features mean a faster and more effective operation.

Relevant Analyses
OBASE CRM is designed for maximum benefit without the hassle. Especially the reporting module delivers all necessary analyses at once. Without any experts to consult, you can get results immediately on a sleek display.


  • Overall customer relationship management
  • RFM analysis of the customer segmentation
  • Strong decision support with relevancy
  • Centralizing, de-duplicating, unifying and segmenting data
  • Information delivery to end points through strong integration features
  • Comprehensive campaign management and enriched reward options


  • Customer Data Control Reports
  • Demographic Segmentation
  • RFM Analyses
  • Segment Cross Sheet
  • Campaign Performance Assessment


OBASE, founded in 1995, is a pioneering software and consultancy company with state of the art expertise on Scientific Retail Solutions and Analytical Solutions. An expert staff at OBASE works around the clock to provide for its customers to transform data into business value and increase efficiency through scientific retail business solutions, data warehouse, business intelligence, data integration, data mining solutions and B2B / B2C electronic business platforms. The OBASE scientific retail business solutions offer end-to-end store management ERP; providing all software and integration needed to enhance enterprise supply / demand chain business processes. These solutions address a wider audience from a small store to a multi-store chain. OBASE produces enriched and smart reporting systems for companies, helping them access all kinds of data with increased analytic capability over reports, score sheets and analyses.

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