Retail Solutions

The competitive circumstances in the retail sector require each process to be handled and optimized separately. The number of problems and solutions that need to be addressed with analytics and optimization approach, is growing every other day.

Since 1995, Obase has delivered a wide range of solutions ranging from the basic automation requirements to industry altering solutions for retail. Obase develops solutions that elevate the productivity for the retail industry and enlarges the solution family by closely chasing the shifts in business needs. The expertise in analytics distinguishes Obase from the other solution providers in the retail space.

Retail is speed, agility and smart decisions. Conventional ERP solutions remain superficial in meeting these needs for the retail space and industry-specific corporate solutions are desired. Projects addressing the development of these gaps are lenghty and expensive.

Obase has focused on retail from day one. The retail journey - started with the store back office automation - continues today, with a family of retail solutions blanketing all the retail processes.

This solution family is; Enterprise Retail Management System that meets basic retail specific requirements, Store Back Office Management, which improves productivity for store operations, Warehouse Management designed for the retail, Point of Sale Management that enhancing efficiency in the front offic, integrated with the back office, CRM and ERP processes. .


Online retail volume is growing significantly every year and multi-channel retail is now becoming the norm rather than an exception.

The e-commerce solutions delivered by Obase provide retailers the means for efficient stock and customer management.

A structure, delivering the e-commerce experience on web and mobile channels and integrating with evolving sales channels, ETAILER, Real-time and smart recommendations based on microsegments and consumer behavior delivered with Product Recommendation Engine, Quickpick; e-commerce picking solution, managing the logistics processes such as product picking and shipment.

Retailers running a multi-channel business, need e-commerce solutions where product and customer management are integrated. Obase eCommerce solutions are developed with omnichannel vision. This helps delivering an integrated and seamless customer experience that the consumers are expecting from the retailers.


One of the critical components affecting the operational efficiency and performance of the trade is the supply chain operation. The smoothest way to manage a successful retail operation, kept within the budget, without running out of stock and compromising the product variety & availability is to orchestrate an integrated and harmonious process, between the retailer and the supplier, aiming for the high quality of the service received by the consumer. For the process to be sustainable and bettering, a collaborative platform must be engaged, working on real-time data and managing the information flow.



Customer behaviors vary depending on product categories, customer segments and shopping motive. Retailers who utilize this information have the opportunity to excel in terms of service quality and staying in budget. Successful CRM projects must be structured to comprise all components; Data collection solutions activated through the channels to get knowledgeable about the customers, interaction, analysis of all the data to trigger new business decisions.

It is necessary to develop strategies supporting these perspectives, either in channel-independent or integrated channels businesses.

At Obase we deliver ready-to use solutions for retailers; Operational CRM, Campaign Management and Analytical CRM.

Customer Experience Management:

Research on consumer preferences in recent years shows that 52% of the consumers choose the same store for their next purchase when they are positively affected by the components creating the perception of customer experience in the store; convenience, value, quality of service and focus on consumer expectations.

The customers interact with every detail that falls into their area of interest and leave traces. Recent technologies make it possible to convert and store these traces as data and to interpret and analyze them for personalized business decisions.

With RichRelevance, Clarabridge and IBM Tealeaf, we offer a broad spectrum of solutions customer experience management. RichRelevance is a solution focused on creating omnichannel personal experience recommendations. Clarabridge is a smart solution for listening to the customer's voice. IBM Tealeaf is specialized on text & voice analytics, improving user experience on the customer interfaces.


The threats of increasing competition and decreasing profit margins, the retail industry must approach with more innovative solutions to the key factors impacting the store productivity.

As the dynamics of the industry and technology are disruptively changing, it is critical to optimize the main cost elements to achieve maximum profitability. Providing the inventory, price and workforce optimization solutions, Obase is helping to continuously improve the turnover, profitability and customer experience objectives. These optimization solutions also help retailers reduce inventory costs, out of stocks, waste and reasons of unproductivity in labor force.

There are four main factors that determine profitability in the retail space; Price, variable costs, fixed costs and sales quantity. Price is the strongest component of profitability among these four factors. According to Wharton Research Data Services (WRDS), the impact of a 1% change in price on a retailer's profitability is 10.29%.

With pricing optimization solution , Obase delivers a rule-based engine enabling competitive pricing, aligned with pricing strategies, made smarter and faster. The turnover and profitability balance is managed in a succesfully, based on product and product groups.

Stock Optimization:

A retailer’s job is to match the supply to customer demand. The success in doing this determines the impact on the company’s profitability. It’s also important for companies to keep inventory levels as low possible and to sell the inventory as quickly as possible, to turn the drained capital back to cash. To achieve this in a demand volatile environment is challenging and to hit high service levels can be mean overrunning budgets and excess inventory.

Without engaging inventory optimization, companies normally set inventory targets using single stage calculations or even intuition. The calculations of inventory required to meet demand involves EOQ settings, lead times and historical data utilizing calculations for items and locations one by one.

Inventory optimization is the science of having “just enough” stock on hand to satisfy customer demand. If you don’t have enough then you’ll lose sales. On the other side of the coin, holding too much stock will drain your capital, which harming stock turnover and cash flow.

The aim of deploying inventory optimization is to use past sales data to predict the demand, then recommend reorder quantities based on that, considering the volatility of the demand, the industry dynamic- apparel, fresh food etc.


Anyone working for a retailer has to make hundreds of decisions daily, from c-level to store associates. These decisions need to be timely and accurate, as they are intricately interrelated and impact revenues, profitability and customer satisfaction. Decision support systems are vital at this point to show the single version of truth and to empower decision makers.

Establishing an effective Retail Decision Support System from scratch takes a long time and need large budgets. For business analytics solutions to deliver healthy results it is important to take advantage of Retail Data Warehouse, Business Intelligence, Data Integration, Data Mining and Big Data Technologies. OBASE has integrated the retail-focused business analytics skills and retail experience in DETAILER, delivering decision support systems and analytical solutions.

DETAILER - with the Retail Data Model, repeatable ETL & business analytics object, metric, report and dashboard libraries - offers a data-driven management culture, accessible from web and mobile interfaces.

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